Car Wash Show Europe 2023

EXPO Greater Amsterdamthe Netherlands

Superoperator makes life easier when visiting the car wash

Superoperator is on a mission to make the life of car drivers easier by digitalising all car-related services from car washes, parking and refuelling to safety services and services by booking. This Finnish technology company is looking for licensing partners to join their brand-independent roster.

CEO Erkki Aminoff decided to start his company when he was getting his car washed. The process of visiting a car wash took to long and was getting on his nerves. He thought the process could be smoother and more customer friendly. “I became determined to get rid of everything that gets on drivers’ nerves in the process. No more queues, no more redundant steps,” says Aminoff. In 2011 Aminoff came up with a solution that was realised in 2012 by founding Juhlapesu car wash network. This network works via a mobile application without the need to ever get out of one’s car.

The technology enables full digitalisation of any automotive-related services. In Finland, the system is in use at Juhlapesu’s service network currently covering 29 car wash sites. The wash functionality of the network is controlled via Superoperator’s digital interface. The consumer accesses the service with a smartphone application. Superoperator has also licensed their technology to various car wash operators in Finland, Sweden, Czech Republic, the United States, Australia, and New Zealand. Today, over 200,000 events are transmitted through the system every month, with over 4000 connected devices and over 110,000 monthly users.

Looking for partnerships

Encouraged by positive results in consumer satisfaction and growth in car wash sales & wash capacity figures Superoperator is now looking beyond the car wash business. Their mission is to develop and commercialize a digital car service platform that covers everything that drivers need via one single mobile application. The Finnish technology company wants to cooperate with licensing partners to join their brand-independent roster.

“The platform needs to be independent from the service providers and brands. The consumer has the right to freely choose what fits their individual needs. We want to serve as their first go-to app when there’s a need for any car-related service. And when the consumer buys one thing, he usually buys another, too. Here lies the power and opportunities of co-marketing”, says Aminoff.

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